The Telos Foundation has boosted our marketing partners and projects so that the world will hear about the groundbreaking initiatives taking place in the Telos ecosystem. But how do those initiative fit into our larger strategy, and who are we trying to speak to? You’ll find that out in Part Two of our Marketing Update.
If you haven’t seen it yet, take some time to read through Part One of the Telos Foundation Marketing Update. Now that we’ve filled you in on some of our recent developments and projects that are on the go, we’re going to dive in to how this all comes together to form a more cohesive marketing plan.
Primary Target Markets
Like any blockchain, Telos requires a diverse community of varying demographics for it to thrive. We’ve identified the need to attract people in three distinct categories by listening to community sentiment, conducting market research and analyzing competitors.
Of course, each of these categories have even further granular demographics which we are targeting. However, pretty much any individual who discovers us through our marketing channels will fall under one of the following streams. Because of this, it is integral that all our efforts examine the best practices for attracting individuals from each of the following target markets.
A large portion of the community has asked for more marketing initiatives that directly target investors. In the past, the Telos ecosystem has done a fantastic job at developing some amazingly innovative tools with very little financial firepower.
But now it’s time to share these innovations with investors and get them excited about the potential of Telos for real world adoption. Bringing in more TLOS holders and traders is vital to increasing the native token’s value and improving the economy of the Telos ecosystem. An influx in financial support will allow Telos to both sustain its growth and mission, as well as expand into new initiatives that are not currently feasible.
As Telos continues to grow in its capabilities and potential, we need to bring in more organizations that can utilize the tools that Telos has to offer. By increasing our partnerships with technical developers, start-ups and real-world companies, Telos can continue growing its impact in ways that we haven’t even imagined yet.
A further benefit to partnering with outside initiatives is the direct effect it has on all our other target markets. As new projects are developed and launched on Telos, they will bring in a whole range of new users and investors that would have been otherwise out of our reach.
There’s no point in targeting the first two target markets if we don’t also attract end users. These are the people that are going to be using the Telos network and all the projects being built on it. Whether they are interacting directly with Telos through tools such as Telos Wallet or utilizing the multitude of dApps that already exist, increasing user adoption is extremely necessary!
The world is just beginning to adopt blockchain technology, meaning there are literally millions of potential users out there that don’t even realize how much the Telos blockchain will impact their day-to-day lives. Because of this, an integral part of our strategy will be to attract users from other networks alongside individuals who have never used a dApp before.
Unlike many popular blockchains that are still in the development phase, we believe Telos is #RealWorldReady. Telos is in the perfect position to jump ahead of its competitors by putting the network to use and onboarding real-world users in a seamless and straightforward fashion.
Brand Awareness vs. Community Engagement
Brand awareness and community engagement are focal points of our marketing strategy. We need more people talking about all the awesome projects being built in our ecosystem. We will do that by increasing the awareness of Telos.
However, brand awareness is pointless unless it directly influences the growth of Telos. That’s why we’re focusing our efforts on long term community growth that encourages people to become active members of the community. We want people who discover us to get involved, whether that’s as simple as investing in TLOS or as complex as building a whole new dApp.
For some initiatives, such as increasing investors, this is a much more immediate funnel. We hope that individuals consider buying TLOS as soon as they discover us. However, for other initiatives, this is a long-game strategy. We’ll be running campaigns that encourage potential users to follow us and participate in the community until the time comes where they need the network in a more actionable way. We want Telos to be the first option people think of when they see a problem that we can help them solve.
Short-Term vs Long Term Growth
Piggybacking off the point above, our marketing plan focuses on campaigns that encourage short term growth, while also putting systems in place that drive long-term and exponential growth.
Funneling all our resources into aggressive short-term campaigns might benefit us in the immediate future, but we’ll likely lose momentum and fail to reach our full potential without other initiatives in place. On the flip side, long-term tactics are excellent for developing a loyal community that grows organically. However, diverting all our attention into the long-term means we’ll miss out on the immediate opportunities for promotion that come our way every month.
Because of this, it’s essential that we balance our resources between the short term and long term in the most effective way possible. It’s an extremely exciting time for Telos, so we are currently focusing on short term marketing initiatives. These included avenues such as PR campaigns, paid influencer marketing and contests. But, at the same time we’re working on increasing organic engagement on social media channels, as well as website traffic through SEO to ensure that momentum continues after the hype.
This two-part series only covers the tip of the iceberg when it comes to the many ways that we will grow Telos’s reach. There will be plenty more opportunities for growth and further marketing strategies, many of which are already in development! These include initiatives such as an ongoing search for a suitable CMO, discussions with additional marketing agencies, increasing involvement on new social platforms and bringing in new partnerships.
We’ll be constantly revisiting and reviewing our strategy to ensure it is as effective as possible. However, we think our efforts are best spent telling people how great Telos is rather than telling them how great our marketing team is. So, we likely won’t release another in-depth report like this one for at least a few months.
With that said, we’ll continue to inform the community on any major marketing updates, partnerships or developments through the Telos Foundation’s monthly newsletter! We strongly believe that our marketing efforts will lead to new adopters of Telos projects and an increase in perceived value. Of course, all of this will lead to the continued growth and engagement of community members like you!
Get Involved with Telos
As we work toward mass adoption, Telos continues to welcome partners operating in every area of the industry and if you want to get involved, we’d love to hear from you! We’re consistently looking for innovative projects, industry partners, new investors and everyone else in between. If this sounds like you, drop us a line here!